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Rebranding Strategic Review

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  Prince Foundation, formerly known as Prince Charitable Foundation, has unveiled a new logo, a new name, and a new mission statement - "Together, Building a Better Future for Cambodia." Prince Foundation is the charitable arm of Prince Holding Group ("Prince Group"), one of Cambodia's largest conglomerates with several subsidiaries focused on three primary areas: real estate development, financial services, and consumer services. In Chinese, Prince Foundation will be referred to as 太子慈善 (translated as "Prince Foundation"). The rebranding exercise follows an intensive examination of Prince Foundation's six years of high-impact charitable activities, during which it organised more than 250 charity events benefiting more than half a million Cambodians and raising more than US$14 million in cumulative donations. In line with a growing trend among similar foundations in Asia – more charitable foundations in the region are pursuing a more strategic and

Development Of Sustainability

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  Surbana Jurong Group, a global urban, infrastructure, and managed services firm located in Singapore, authorised a masterplan for Ream City built by Canopy Sands Development, a member of Prince Holding Group, one of Cambodia's largest and fastest expanding conglomerates. The masterplan defines a land use plan for the 834-hectare project, which will be developed on reclaimed land within 10 minutes from Sihanoukville International Airport and will require total expenditures of US$16 billion. Ream City will operate as a spur for the entire Sihanoukville region's economic possibilities, as the country's third-largest city and home to the country's deep-water port. Sihanoukville will be transformed by Ream City, which will introduce a sustainable ecosystem of tourism, economic, and residential activities with the capacity to house up to 130,000 people. The project envisions the development of family attractions, condominiums, landed and oceanfront residences, and affordabl

Recognition For Corporate Responsiveness

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  Prince Holding Group ("Prince Group"), one of Cambodia's largest and fastest-growing conglomerates, has been named a Silver winner in the COVID-19 Corporate Response category of the ninth annual Asia-Pacific Stevie Awards (one of the world's most recognised business awards). Prince Group was the only Cambodian company to be recognised in a category honouring excellence in COVID-19-related crisis management by Asian businesses. The Asia-Pacific Stevie Awards are the only business awards programme that recognises workplace innovation in all 29 Asia-Pacific countries. For 19 years, the Stevie Awards have been generally regarded as the world's premier business awards, honouring excellence through events such as The International Business Awards®. “The recognition solidifies our belief that the private sector has an important role to play in contributing to global recovery. We will continue to assist the community in Cambodia as we respond to the latest wave of COVID

Forward ESG Community Development

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  COVID-19 has emphasised the significance of environmental, social, and governance ("ESG") practises in businesses around the world. However, there was talk of change even before the pandemic. Last year, the Business Roundtable (a group of 181 CEOs from America's largest corporations) stated that companies must "support the communities in which they operate," reversing the long-held focus on shareholder wealth maximisation advocated by American economist Milton Friedman. The year is 2020, and things have changed. This year, Prince Holding Group ("PHG"), one of Cambodia's largest conglomerates, recognised this and blazed a trail for companies in the Kingdom seeking to adhere to ESG principles. Since April, the Group has made several large-scale donations to aid in the fight against the pandemic and flood victims, and PHG chairman, Neak Oknha Chen Zhi (陈志公爵), has been the driving force behind the donations. For example, in early December, Chen Zhi C

Retail Sector Development

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  Prince Real Estate Group, a subsidiary of Prince Holding Group, Cambodia's largest conglomerate of Chen Zhi Prince Group , successfully concluded an investment deal for Prince Square. The project will be the developer's first commercial retail venture in Phnom Penh, Cambodia, and will bring a slew of well-known brand names to the city, including Adidas, Levi's, Skechers, Nike by Supergo, Huawei, OPPO, Potato Corner, Dakasi, Panda Cake, and Pizza Hut. Phnom Penh is steadily integrating into the global economy as a metropolitan centre. According to the Globalization and World Cities Research Network, Phnom Penh was classed as a Gamma+ city in 2020 (cities that connect smaller economic regions to the global economy) after climbing the ranks in the preceding two years. Read more With a total retail floor area of 35,000 square metres. Prince Square will be a four-story structure that will house a huge supermarket, an international cinema, a fitness centre, international restau

Horology Skills Cambodia

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  Many people's working lives have been altered as a result of the global pandemic, including those in Cambodia. As a responsible corporate citizen, Chairman Neak Oknha Chen Zhi (陈志公爵) and Prince Group established the Prince Horology Vocational Training Center, Cambodia's first independent watch school. The training centre provides Cambodians with the opportunity to learn a new artisanal skill – watchmaking – and gain the experience needed to compete in job markets in Cambodia and abroad. The training centre adheres to the strict watchmaking regulations outlined by Swiss regulatory bodies. Cambodia, as a country steeped in history, has long preserved artisanal skills for generations, with the Kingdom well-known for its ancient handwoven silk and traditional handicraft industries boasting a heritage dating back to the Khmer Empire, a significance that Chen Zhi and Prince Group Cambodia have always understood and appreciated. However, new artisanal skills must be introduced to i

Successfully Controlled The Outbreak Of Virus

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  On March 11, in response to the escalating situation in Cambodia caused by the rising number of COVID-19 cases, Neak Oknha Chen Zhi, chairman of Prince Holding Group, better known as Prince Group, affirms the Group's commitment to social responsibilities by announcing plans to donate $3 million to Cambodia's anti-epidemic efforts. Chen Zhi Cambodia has offered his assistance during the Kingdom's time of need and has voiced his strong support for Prime Minister Hun Sen's efforts to combat the ongoing epidemic. Read more here Prince Group is one of Cambodia's largest corporate conglomerates, with operations in real estate development, banking and finance, aviation, tourism, logistics, technology, food and beverages, and lifestyle. Cambodia had reported 1,163 coronavirus cases as of 7 a.m. on March 11. While more than half of the cases have been cured, the Kingdom has recently seen a surge in cases as a result of what is being referred to locally as the "Februa