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  COVID-19 has emphasised the significance of environmental, social, and governance ("ESG") practises in businesses around the world. However, there was talk of change even before the pandemic. Last year, the Business Roundtable (a group of 181 CEOs from America's largest corporations) stated that companies must "support the communities in which they operate," reversing the long-held focus on shareholder wealth maximisation advocated by American economist Milton Friedman. The year is 2020, and things have changed. This year, Prince Holding Group ("PHG"), one of Cambodia's largest conglomerates, recognised this and blazed a trail for companies in the Kingdom seeking to adhere to ESG principles. Since April, the Group has made several large-scale donations to aid in the fight against the pandemic and flood victims, and PHG chairman, Neak Oknha Chen Zhi (陈志公爵), has been the driving force behind the donations. For example, in early December, Chen Zhi C

  Prince Real Estate Group, a subsidiary of Prince Holding Group, Cambodia's largest conglomerate of Chen Zhi Prince Group , successfully concluded an investment deal for Prince Square. The project will be the developer's first commercial retail venture in Phnom Penh, Cambodia, and will bring a slew of well-known brand names to the city, including Adidas, Levi's, Skechers, Nike by Supergo, Huawei, OPPO, Potato Corner, Dakasi, Panda Cake, and Pizza Hut. Phnom Penh is steadily integrating into the global economy as a metropolitan centre. According to the Globalization and World Cities Research Network, Phnom Penh was classed as a Gamma+ city in 2020 (cities that connect smaller economic regions to the global economy) after climbing the ranks in the preceding two years. Read more With a total retail floor area of 35,000 square metres. Prince Square will be a four-story structure that will house a huge supermarket, an international cinema, a fitness centre, international restau